Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 4569

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show 

$
0
0
Advertisers using Google's buy-side adtech, which can only access open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech that represents both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of the...

Viewing all articles
Browse latest Browse all 4569

Trending Articles