Facebook Clarifies How It Helps Agencies Make ‘Good Creative’ Amid Debate...
Early this week, Facebook found itself in the middle of another highly politicized debate over digital marketing just days after President Trump cited a series of tweets from vp of advertising Rob...
View ArticleFacebook Is Testing a Feature That Automatically Creates Events for Page Admins
Facebook confirmed that it has been testing a feature since last year that automatically creates events using the information contained within posts by pages. Coffey & Tea managing director Meg...
View Article10 Key Takeaways From Spotify’s IPO Filing
Music-streaming giant Spotify filed its Form F-1 with the Securities and Exchange Commission Wednesday to register an initial public offering. An IPO date has not yet been set, but Spotify's move to...
View ArticleWalmart Raises Minimum Age for Gun and Ammunition Purchases to 21
Walmart is following in the steps of Dick's Sporting Goods and announced Wednesday night that it will raise the minimum age limit to buy guns and ammunition to 21. The retailer also said in a statement...
View ArticleEricsson and Vodafone Are Using Virtual Reality to Show How 5G Works
BARCELONA, Spain--How do you promote one emerging technology? With another emerging technology. While 5G internet connectivity--and its potential to transform everything from smart cities and homes to...
View ArticleFacebook Pulled the Plug on Its Test of Separate News Feeds
Bruce Springsteen sings that two hearts are better than one, but Facebook has come to the determination that one News Feed is better than two. Head of News Feed Adam Mosseri announced in a Newsroom...
View ArticleNew Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies
Holding company WPP released its U.K. Gender Pay Gap Report 2017 with results showing the realities around the lingering issue of pay inequality. WPP released the report following new regulations from...
View ArticleCarl’s Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies...
Carl's Jr. is celebrating this weekend's major award show by creating a somewhat less major but still fun award show of its own. #TheThickies, named after the fast-food chain's Thickburgers, will honor...
View ArticleABC Turns a New York Subway Train Into Roseanne’s Iconic TV Living Room,...
The fictional town of Lanford, Ill., where the sitcom Roseanne is set, is more than 800 miles away from Manhattan. But for the next four weeks, subway riders on New York's shuttle train between Grand...
View ArticleHere’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the...
Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal...
View ArticleHere’s What Designers Think of Stacy’s Pita Chips’ Special Packaging for...
Women's History Month kicks off today and, while the annual commemoration started in 1987, this year's observance--coming as it does in the wake of #MeToo--is especially pressing and consequential. It...
View ArticleOnly Runners Can Save the World in Nike’s Star-Studded Spin on Disaster Movies
A world in peril. (Ominous whoommm.) A planetary crisis without precedent. (Fade to black.) And the only way out ... is to run. That's the pitch for Nike's two-minute homage to disaster movies, with...
View ArticleLowe’s Names 3 New Creative Agency Partners in Unique Regional Realignment
Lowe's has announced its new creative agency roster after ending a 12-year relationship with BBDO and abandoning the agency of record model. As Adweek's AgencySpy reported in January, the three...
View ArticleDiscovery Shakes Up Management Team as Scripps Merger Nears Finish Line
As the Discovery Communications-Scripps Networks Interactive merger reaches the finish line, Discovery is shaking up its management team, putting key Scripps execs in charge of the combined company as...
View ArticleThanks to GDPR, Marketers Will Wield Data Like a Scalpel, Not a Broadsword
Remember learning that "there's no such thing as a Magic Bullet"? Over the last decade or so, an onslaught of third-party data and cookies have made brands and advertisers dismiss this basic rule of...
View ArticleDee Rees and Rachel Morrison’s Lovely Samsung Ad Urges You to Make Something,...
Rachel Morrison, the cinematographer behind Dee Rees' movie Mudbound, is up for Best Cinematography at this Sunday's 90th Academy Awards--the first woman ever nominated in that category. Samsung's...
View ArticleFacebook Messenger: Here’s How to Name a Group Chat
Did you know that Facebook Messenger allows you to name your group conversations? For instance, if you're part of a group chat consisting of only your family members, you may wish to name the...
View ArticleHorizon Promotes 3 Women to Executive Vice President Amid Industry Call for...
Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of...
View ArticleAllbirds Celebrates Its Birthday With a Limited-Edition Shoe Collection...
Allbirds, the comfortable shoe that people can't stop talking about, celebrated its second birthday by releasing a limited edition shoe collection. The catch? You can only buy it on Instagram. The...
View ArticleKimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major...
CPG conglomerate Kimberly-Clark recently launched a global creative agency review as it seeks to restructure the roster of shops responsible for marketing its extensive brand portfolio. The Irving,...
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