AT&T Shows What’s Wrong With Settling for Just an ‘OK’ Network
Oftentimes just OK is just not an option. AT&T's "Just OK Is Not OK" campaign, which is centered around a series of humorous broadcast ads voiced by Lena Waithe, demonstrates the importance of not...
View ArticleEquinox Uses Artful New Short Film to Reclaim Its Status as the Original...
New year, new you, new Equinox campaign. The lifestyle brand typically capitalizes on the start of a new year, when people are set on making resolutions like getting into shape and going to the gym, to...
View ArticleMar Tech and Data Dominated M&A in 2018 as Traditional Agency Acquisitions...
Consulting firm R3's mergers and acquisitions report for 2018 shows a rise in mar-tech and data buys and a decrease in those targeting agencies. The report's 15 "big spenders" last year were also less...
View ArticleCBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal--and buyers told Adweek they are trying to determine how the dispute will affect their...
View ArticleHere’s What 7 Cannes Lions Jury Presidents Will Look For in 2019
While it's yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it's clear that this year's jury presidents have their eyes, ears and brains trained...
View ArticleMcCann Hires Former J. Walter Thompson Creative Chief to Lead Global...
McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was...
View ArticleLast Year Was Booming for Telcos in Ad Tech. Here’s How 2019 Could Be Another...
It's commonplace for the media sector to use the opening week of January to presage how the chessboard will look in a year's time. If 2018 was anything to go by, telecoms players could have...
View ArticleWith One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big...
Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year--now that former chairman and CEO Les Moonves is no longer around to tout...
View ArticleDoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will...
View ArticleVice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s...
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand...
View ArticleHere’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined...
View ArticleThis Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good...
View ArticleSnack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000...
View ArticleCustom Clothing Company RedThread Wants a World Without Sizes
After giving birth to her second child, Meghan Litchfield was faced with a conundrum: Nothing in her closet fit. But shopping for new items didn't solve the problem, either. No matter what she tried...
View ArticleAfter Over a Decade, The Economist Released Its First TV Ad to Sustain...
For the first time in more than 10 years, The Economist will run a TV ad. Developed by Proximity and dubbed "Never Stop Questioning," the 40-second spot from the London-based publication will run on...
View ArticleQ&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data...
If you want to learn about data, Chris O'Hara is the right person to ask. O'Hara, who leads global product marketing for Salesforce Marketing Cloud's suite of data and audience products, is a big...
View ArticleMastercard Hires Its First Chief Experience Officer
Mastercard has added a new position to its C-suite: chief experience officer. The company has hired Donald Chesnut from SapientRazorfish for the newly created role. Chesnut will officially join the...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
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