The Daily Show With Trevor Noah Brilliantly Spoofs M. Night Shyamalan’s ‘Glass’
Sharp-eyed viewers who watch The Daily Show with Trevor Noah tonight will something familiar during the first commercial break. In partnership with Universal Pictures, the network's branded content...
View ArticleHBO Created Soprano Nicknames for Brands, Celebs and More. Here Are Some of...
Most of us go through life hoping not to earn a strange nickname, but a Sopranos nickname worthy of the mob lifestyle? That might just be an offer you can't refuse. HBO's Twitter account today has been...
View ArticleLincoln and a Popular Dog Photographer Help Reunite Pets With Owners After a...
As wildfires rapidly devoured Paradise, Calif., on Nov. 8, the evacuation of residents was understandably chaotic. People took what they could, yet, unfortunately, pets often got lost in the panicked...
View ArticleThese Marketers Are Aligned on One Goal: Instilling Deeper Consumer Connection
As we continue our series of interviews with brand marketers at CES from our Adweek Insights Studio here in Las Vegas, we caught up with Alyson Griffin, vice president of global marketing for Intel,...
View ArticleAmericans Love Trail Mix. Can Kar’s New Packaging Make Them Buy More of It?
There is no consensus on what the classic American snack happens to be. Potato chips, beef jerky, pretzels--all are contenders. But this much is certain: If you're going to make a list of classic...
View ArticleA&W Canada Used the Last of Its Plastic Straws to Make a Sculpture Announcing...
When you've decided to stop serving something but still have a ton of it on hand, what's the right way to put it to good use? For A&W Canada, the answer was to take all its remaining plastic straws...
View ArticleFacebook Banned 220 Pages, 73 Accounts and 29 Instagram Accounts in the...
Facebook announced that it banned Twinmark Media Enterprises, a digital marketing group in the Philippines, and all of its subsidiaries from its platform for repeat violations of its policies on...
View Article18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
View ArticleTwitter Is Considering Adding Status Updates, More Messaging-Like Features in...
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...
View ArticleThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...
What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...
View ArticleIntel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
View ArticleOlay’s First Super Bowl Spot Aims to Empower Women in a Place That Often...
Women make up a sizable chunk--nearly half--of the NFL's fanbase. But looking at the advertisements that typically run during the Super Bowl, you'd never know it. To counter that number, which...
View ArticleFacebook Debuts Original Podcast Series Three and a Half Degrees
Facebook vice president of business and marketing partnerships David Fischer is the host of Three and a Half Degrees, an original podcast series introduced by the social network this week. The company...
View ArticleNew, Nail-Biting NYT Ads Tell the Harrowing Details of the Staff’s...
The military-run government of Myanmar is one of the most merciless regimes on Earth, but that didn't stop a New York Times reporter from giving her official minders the slip when investigating reports...
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