Q&A: Dirty Lemon’s Founder and CEO on the Future of The Drug Store
With a wellness-themed lineup of matcha, rose, turmeric and charcoal-flavored beverages, Instagram star and millennial cult favorite Dirty Lemon has sold more than 2 million bottles in three years and...
View ArticleYouTube Is Taking Another Step to Clean Up Its Recommendations
YouTube is tweaking its recommendations to reduce exposure to videos on what it called "borderline content and content that could misinform users in harmful ways." Over 200 million videos are...
View ArticleCourt Overturns Decision in Illinois’ Landmark Biometric Privacy Case
The Illinois State Supreme Court has reversed a decision in the case brought by a mother against Six Flags after the amusement park captured her son's thumbprint without written permission, as required...
View ArticleAmazon Returns to the Super Bowl With Teasers Starring Harrison Ford, Forest...
Despite what the National Enquirer said Hamilton creator Lin-Manuel Miranda did not direct Amazon's 2019 Super Bowl commercial--and, it appears, the ad may not focus on founder Jeff Bezos' spaceflight...
View ArticleMr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...
View ArticleCasper’s Newest Product Release Is a Smartphone-Enabled Bedtime Light
Casper may have started as a mattress company, but since then, it's expanded into other areas of the sleep realm: bedding, bedroom furniture, pillows and even dog beds. But its latest product release...
View ArticleQ&A: Happy Employees Are the Best Brand Advocates, According to Kimpton’s...
Chefs at Kimpton's boutique hotels are happy to say goodbye to edible dirt, molecular food and activated charcoal. Deconstructed dishes? So 2018. And bartenders at the chain plan to bust out the celery...
View ArticleOn the Adweek Podcast: Super Bowl Preview
Can you believe the Super Bowl is this weekend? Here at Adweek we've been busy prepping for the Big Game, mostly by watching (and, let's be honest, judging) all the ads that have come out so far. On...
View ArticleVideo: Lime Hosts an Electric Scooter Pop-Up to Show New Yorkers What They’re...
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That's why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on...
View ArticleDodge, Jeep and Ram Release 3 Videos That Tease a ‘Big Game Blitz’
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That's the message Ram is pushing out in a pre-Super Bowl video, "Can't Remember," released today. The video,...
View ArticleTony Romo, Football’s Best Color Commentator, Keeps It Chill in Skechers’...
As a player, former Dallas Cowboys quarterback Tony Romo never had a taste of the Super Bowl. This year, however, he has one of the best seats in the house as the color commentator for CBS's broadcast...
View ArticlePrivacy Advocates Say Ad Auctions Leak Sensitive Data About Users
In a sign of potential woes to come in the U.S. media sector, privacy advocates in the European Union are going after the very fundamentals of online media monetization, claiming the ad auction process...
View ArticleTwitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views
The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year's Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at...
View ArticleUnilever Is Working on a Cross-Media Measurement Model to Help Gauge Campaign...
Unilever is working on building a cross-media measurement model for measuring the impact of marketing campaigns across the advertising ecosystem, an ambitious project that will be the first measuring...
View ArticlePinterest: Here’s How to Change Your Username in the App
Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile's URL. Our guide will show you how to change your...
View ArticleCBS Says The World’s Best, Debuting After the Super Bowl, Isn’t Just Another...
Airing after the Super Bowl is one of the best time slots on TV: whichever show gets the coveted position is guaranteed to draw one of the largest entertainment audiences of the year. This year, CBS is...
View ArticlePinterest Reportedly Tapped Goldman Sachs and JPMorgan Chase to Lead Its IPO
Pinterest's long-anticipated initial public offering moved one step closer to reality, as Joshua Franklin and Carl O'Donnell of Reuters reported that the company hired Goldman Sachs Group and JPMorgan...
View ArticleFacebook Shuts Down iOS Version of Data-Sucking VPN After Damning Report
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash--but the company will continue to pay young people...
View ArticleGirls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
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