Toyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleHow Skittles Merged Theater and Advertising to Create a Weirdly Wonderful...
Michael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an...
View ArticleCBS Sells Out Its Super Bowl LIII Ad Inventory Just Hours Before Kickoff
CBS' mantra when it came to Super Bowl ad sales has been that the company would no longer declare that it was sold out of inventory ahead of kickoff. But the network had a change of heart today and...
View ArticleThe Handmaid’s Tale Super Bowl Promo Puts a Dark Spin on Reagan’s ‘Morning in...
That Hulu ad sounded familiar didn't it? "It's morning, again in America," said the start of Hulu's 30-second ad during the Super Bowl today. Of course, it's a borrowed line from that ad--the one that...
View ArticleBud Light’s Savage Super Bowl Spot Calls Out Competitors That Use Corn Syrup
Bud Light used its first 60-second Super Bowl spot to troll some of its fellow light beer friends. Calling on the brand's now famed medieval cast of characters, including the king and the Bud Knight,...
View ArticleWhy Saatchi & Saatchi Took the Horror Route for Olay’s First Super Bowl Spot
Olay's first Super Bowl ad ever--#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last Summer and Scream 2 fame--was undoubtedly a unique...
View ArticleSuper Bowl LIII’s Linear Audience Falls Below 100 Million for First Time...
This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots...
View ArticleWarby Parker Is Using Augmented Reality to Help People Find Frames That Fit
Before Warby Parker built an empire of hip, sleek, eyeglass shops around the U.S., it managed to convince people to do the once unthinkable: buy glasses online. Now, the company hopes to get people to...
View ArticleThe Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter,...
No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes...
View ArticleMeet the Agency That’s Hiding Cadbury Eggs in Other Brands’ Ads
With just 60 on staff, Elvis certainly isn't the largest operation in the industry in terms of size, but the shop maintains that what it lacks in headcount, it makes up for in agility--and the ability...
View ArticleThe Best Shots of Leaders and Innovators at the First Adweek Symposium
On Jan. 23 at Neuhouse in New York, the first Adweek Symposium (presented by Rakuten) brought together big brand CEOs and next-gen leaders. Check out the best shots from the day, as well as Adweek's...
View ArticleAfter 130 Years, the Flexible Flyer Is Still the Cadillac of Sleds
According to the National Oceanic and Atmospheric Administration, the country is just now shaking itself off from the snowiest period of the year. That makes it peak season for sledding--an activity...
View ArticleAs Businesses Prep for California’s Data Privacy Law, They’re Also Fighting...
The California Consumer Protection Act doesn't go into effect until 2020, but that doesn't mean the 10,000-word law--passed in just five days last summer--won't be a big issue this year. Last month,...
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