Week of October 21 Cable News Ratings: Election Day’s Approach Reels in More...
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on...
View ArticleGary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency...
View ArticleJoy Reid Previews Her New MSNBC Special With Alex Wagner
From the Democratic National Convention in Chicago to MSNBC Live in Brooklyn, Joy Reid and Alex Wagner have been joined at the hip this election season. With mere days to go until America decides the...
View ArticleResume Rewind: Kraft CMO Todd Kaplan Reveals He Never Threw In the Towel
After nearly 18 years at Pepsi, Todd Kaplan joined Kraft Heinz North America as chief marketing officer in July. He sat down with ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleAbby Phillip and Brian Stelter Talk Fox News and the ‘Subclipping Mafia’ at...
Attendees at ADWEEK's Mediaweek event received news they could use on Monday. The dynamic CNN duo of NewsNight anchor Abby Phillip and chief media analyst Brian Stelter took the stage for a...
View ArticleMeta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
The numbers $40.58 billion: Meta's Q3 revenue, up 19% YoY, narrowly topping Wall Street's $40.3 billion estimate. 96%: The portion of Meta's Q3 revenue driven by ad sales. This is a slight dip from Q2,...
View ArticleRoku Q3 First to Exceed $1B Revenue, Stops Reporting Number of Streaming...
Roku beat Wall Street estimates for third-quarter revenue Wednesday, driven by higher advertising sales on its platform. (Reuters) For the third quarter, Roku reported streaming households of 85.5...
View ArticleHaiti, Israel Top CPJ List of Countries Where Journalist Murders Go Unpunished
Two small nations with outsized levels of impunity--Haiti and Israel--are the world's top offenders in allowing the murderers of journalists to go unpunished. (CPJ) According to the Committee to...
View ArticleMeta Beats Revenue Expectations Amid AI Push, But Ad Sales Growth Slows
Meta reported weaker-than-expected user numbers and warned of a significant acceleration in its infrastructure expenses in 2025 in its third-quarter earnings report Wednesday. (CNBC) By the numbers,...
View ArticleHow Meta is Using Experiential Marketing to Bring its Products to Life
Innovation and experimentation are key to creating brand experiences that resonate with audiences, according to Lindsay Hegleman, director of global experiences at Meta. "Brands should be open to...
View ArticleNo Charges for Missouri Senate Candidate After Reporter Injured at Campaign...
Missouri Democratic Senate candidate Lucas Kunce won't be charged after KSHB reporter Ryan Gamboa was injured by flyaway metal during a campaign event at a shooting range. Clinton County Sheriff Larry...
View ArticleNBCU Parent Comcast Explores Spinning Off Cable Networks
The numbers $1.9 billion -- The final total for Paris Olympics revenue for Comcast and NBCUniversal. $1.4 billion -- The record-setting revenue from Olympics ad sales. $300 million+ -- The Olympics...
View ArticleSephora and Taika Waititi Want Holiday Shoppers to Know It’s Not That Deep
Sephora wants to remove the pressure to buy the perfect holiday gift with a comedic campaign directed by Academy Award winner Taika Waititi. The ads, created by agency TBWA\Chiat\Day LA, reassure...
View ArticleIntegral Ad Science Is Raising the Prices of Brand Safety Solutions for Buyers
Integral Ad Science, which sells brand safety and ad verification solutions to advertisers, is raising its prices, three sources with direct knowledge told ADWEEK. Clients of Yahoo's demand-side...
View ArticleHow Friction Can Create Media Growth Opportunities
In a media landscape that is constantly reinventing itself through new technology and behaviors, it's not surprising that friction is created as old meets new. But knowing how to harness that friction...
View ArticleElection Night 2024 Set Tours: Fox News Debuts ‘Powerful’ New Studio
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleEtsy Holiday Campaign Answers Waldo’s Existential Dilemma
People love looking for Waldo - it's his whole raison d'etre. But how much do they really know the striped, bespectacled character? Waldo is the star of Etsy's holiday campaign, which delves into the...
View Article3 Things Brands Must Keep in Mind to Get Diwali Right
As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a...
View ArticleGap’s Creator Choir Throws it Back to the ’90s With a Festive Janet Jackson...
Gap has been harking back to the ads of its 1990s and 2000s heydays throughout this year as it aims to recapture its cool, and its holiday spot is no exception. "Give Your Gift" assembles a cozy choir...
View ArticleWalgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
Walgreens' media chief James Lerner does not trust what's going viral on TikTok. "Can we trust what's going viral on TikTok? Absolutely not. It's all a lie. It's all an illusion," said Lerner, senior...
View Article