Rocket Mortgage Gears Up for a Brand Restage
When Quicken Loans rebranded as Rocket Mortgage in July 2021, it sought to align the product with its parent company's (Rocket Companies) brand while showcasing its use of technology throughout the...
View ArticleHere’s the Roundup for the Week Ending December 13
Welcome to Friday the thirteenth, local news style. In this episode of stories we didn't report for one reason or another, we see the sun has set on legendary New York news anchor Chuck Scarborough's...
View ArticleHow Advertisers Can Fight Ad Fraud
This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers. Beating bad actors can maximize spends, minimize waste, and optimize...
View ArticleInside Alisyn Camerota’s Quiet Departure From CNN
CNN's Alisyn Camerota anchored her final show on Sunday afternoon. Filling in for Fredricka Whitfield, Camerota informed viewers at the end of the 4 p.m. hour that she would be moving on after a...
View ArticleNew York Times Ends Relationship With Droga5, Adds 72andSunny to Roster
The New York Times has ended its relationship with Droga5 and has added 72andSunny to its creative roster to work on major brand campaigns, ADWEEK has learned. The Times said it does not have an agency...
View ArticleMen’s Grooming Brand Duke Cannon Names Quality Meats Agency of Record
Men's grooming brand Duke Cannon has selected Quality Meats as its creative agency of record (AOR), it exclusively told ADWEEK. The agency will collaborate with the brand's internal team to develop...
View ArticleTicker: CNN to Cover a Basketball GOAT in New Original Series
Top of the Ticker: January 2025 will mark five years since the tragic loss of basketball legend Kobe Bryant. CNN is paying homage to the NBA star with a three-part CNN Original Series that dives into...
View ArticleP.F. Chang’s Fills CMO Post With Ticketmaster Exec Sonika Patel
Asian-fusion restaurant chain P.F. Chang's has appointed Sonika Patel as its new chief marketing officer, it announced today (Dec. 17). As CMO, Patel fills a position that has been vacant since Tana...
View ArticleMaría Rozman Named Senior Director of News for Spectrum Noticias
Maria Rozman has been hired as senior director of News for Spectrum Noticias. Charter said Rozman will help shape the future of Spectrum's Spanish language news programming. She joins Spectrum News...
View Article28-Year-Old Tucson Anchor Ana Orsini Dies Suddenly
KOLD anchor Ana Orsini has died. She was 28. "Last week, we lost a beloved member of our KOLD news team. Ana Orsini was our anchor, a leader of the morning team, and most importantly a great friend to...
View ArticleAgencies Flex Their Creativity With 2024 Holiday Cards
The holidays is a time to give, whether that's a gift to a loved one or to a charitable effort. For agencies, in addition to being a nice gesture, a holiday card is another canvas to show off their...
View ArticleTools of the Trade: Jarron Vosburg of JumpCrew
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleSantas Reject Traditional Milk and Cookies in Oatly’s Cheeky Holiday Ad
On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with...
View ArticleThe Brands Are Back for the Return of HBO’s The White Lotus Season 3
HBO's Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third...
View ArticleNFL Returns To Super Bowl 59 With Creative Partner 72andSunny
The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the...
View ArticleCrayola’s Creative Legacy: Building Impact Beyond the Box
In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to...
View ArticleSuite Innovations: Hyatt Hotels’ Path to Personalized Hospitality
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is...
View ArticleGoogle Film Celebrates 2024’s Breakout Stars, From Moo Deng to Chappell Roan
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with...
View Article10 Ads That Struck a Cultural Nerve in 2024
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment...
View ArticleHinge Fights Dating App Burnout With Serendipitous Love Stories
The real couples featured in Hinge's new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells...
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