TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha
TikTok's potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app's lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in...
View ArticleThese Three Technologies Are a Glimpse Into the Future of Advertising
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into...
View ArticleNBC and Sinclair Renew Affiliation Agreements
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals...
View ArticleCold and Flu Brand Mucinex Tops List For Ad Awareness Boost
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold...
View ArticleWeatherTech Returns to the Super Bowl for the 13th Time
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game...
View ArticleWhat the #$@! to Do About Your TikTok Shop
If you've logged onto TikTok within the past week (haven't we all?), you've probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that...
View ArticleSnapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The...
View ArticleAllen Media Cuts More Staff at Louisiana Station
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache...
View ArticleSquarespace Returns to the Super Bowl With ‘a Tale as Old as Websites’
Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad...
View ArticleWorried Sick About TikTok’s Looming Fate? Here Are Three Reasons to Chill Out.
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as...
View ArticleRevolving Door Roundup: NBC News and CNN Name New White House and Capitol...
New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump's second administration. Peter Alexander will continue to serve as chief White...
View ArticleHow Triller’s CEO Plans to Poach TikTok Creators
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest...
View ArticleRokt Closes $335 Million Secondary Transaction and Merges With mParticle
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase...
View ArticleDotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday...
View ArticleDonald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days...
View ArticleNew York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticleA Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser
Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the...
View ArticleChanges In Meta’s Ad Prices Show Dollars Shifting There Ahead of TikTok Ban
As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The...
View ArticleDigital Advertising Set for Double-Digit Growth in Retail Media, CTV, and Social
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year....
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