As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat
After hailing the 'Beyoncé effect,' the denim brand continues its collab with a 1988 remake.
View ArticleOpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
View ArticleOn Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle...
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.
View ArticleCoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.
View ArticleRoblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.
View ArticleConnecting Brand, Retail, and Consumer Experience With...
The CPG marketing lead talks shifting to a full-funnel strategy.
View ArticleVeteran LA Broadcaster Ed Arnold Dies at 86
Arnold suffered from heart disease for many years
View ArticlePuma Advances as Sportswear Brands Race for Gen Z
Puma is gaining ground in the race to win over Gen Z as it tries to turn around its business in the competitive sportswear landscape.The German company—one of the “big […]
View ArticleSpokane Anchor Whitney Ward Leaving TV for PR Job in Tech
Ward started working at the station in 2013.
View ArticleBaseball Announcer Called Out for Double Standard After Hitting on Women...
"If a woman covering a game started hitting on fans & asking for their numbers on TV they would be crucified on the internet & fired," said sports broadcaster Kylen Mills.
View ArticleOmnicom Grows 3.4%, Gains Regulatory Approval for IPG Deal in Some Markets
The numbers$3.7 billion — Omnicom Group’s Q1 2025 revenue, a 1.6% increase year-over-year.3.4% — Organic revenue growth for Q1, led by its media and advertising (7.2%) and precision marketing (5.8%)...
View ArticleTBWA’s New Global Leadership on Selling Disruption in Turbulent Times
TBWA's new global leadership team share their plans for the agency and what 'disruption' means at a time of upheaval.
View ArticleHow Dodo Dream Date Became a Pawsome Hit for Vox Media
Dodo Dream Date has been a success story for the company's pet-themed brand.
View ArticleEmbattled Madwell CEO Chris Sojka Reveals the Agency’s Future
Listen to Madwell CEO Chris Sojka's exclusive interview with ADWEEK editor in chief Ryan Joe.
View ArticleRise Cannabis Retailer Says ‘Everybody’s Doing It’ in 420 Ads
Rise dispensaries, operating in 14 states, aims to bust outdated stoner stereotypes with its in-house created campaign.
View ArticleWeek of April 7 Cable News Ratings: Tariff Drama Fails to Lift Viewership for...
Fox News and MSNBC both experienced week-to-week declines in both measured categories.
View ArticlePickleball? Gray TV Stations to Air Major League Pickleball Games in Home...
The station group has partnered with Major League Pickleball to air the games on local TV.
View ArticleHow Emerging Tech Is Reshaping the Creative Process
This post was created in partnership with Gear Seven.Key takeawaysNew technology is changing the creative process—from ideation to execution. But amid the rise of AI, AR, and immersive tools, one […]
View ArticleChristina Ailsworth Promoted to News Director at WTN in Memphis
She's been serving as interim news director since last July
View ArticleHow Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce
When Linda McMahon called AI "A.1." at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.
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