MSNBC, the Network of The Resistance, Is Rising
For years, MSNBC was a middle-of-the-road basic cable network, ratings-wise. That's no longer true, thanks in large part to President Trump. Led by progressive opinion hosts Rachel Maddow, Chris Hayes,...
View ArticleDomino’s Mobile Game Highlights the Many Ways People Can Order Pizza
First it was a wedding registry; then, carryout insurance. Now, Domino's latest nod to customer loyalty is a mobile game that rewards players with points for free pizza. Domino's Piece of the Pie...
View ArticleWPP Appoints Independent Counsel to Investigate Allegations of ‘Personal...
The board of WPP is currently investigating claims of "personal misconduct" made against CEO Martin Sorrell, a company spokesperson confirmed in a statement to Adweek. The Wall Street Journal broke the...
View ArticleYelling ‘Dilly Dilly’ Is Banned at the Masters, and Bud Light Is Royally...
It's the advertising catchphrase heard 'round the world, but it won't be heard at Augusta National Golf Club. "Dilly Dilly" has reportedly been banned at the PGA's 2018 Masters Tournament, according to...
View ArticleFacebook Fired Another Shot at Russia’s Internet Research Agency
Russia's Internet Research Agency has not been completely eliminated on Facebook, but the social network announced some progress in its efforts against the entity that sought to influence the 2016 U.S....
View ArticleMountain Dew’s April Fools’ Gag Was Really Just a Tease for the Return of...
On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank...
View ArticleParents and Families Are the Biggest Supporters of Voice
While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the...
View ArticleFacebook Is Rolling Out Its Article Context Features in News Feed Throughout...
Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button...
View Article360-Degree Photos and HD-Quality Video Can Now Be Shared via Facebook Messenger
Facebook Messenger became a lot more visual with this week's announcement that it can now handle 360-degree photos and HD-quality 720p videos. Product managers for Messenger Sean Kelly and Hagen Green...
View ArticleInternational Publishing Group Future Acquires NewBay Media
International media group Future plc has acquired NewBay Media for an initial net value of $13.8 million, the companies announced today. NewBay Media, based in London and New York, is a magazine and...
View ArticleWhat Are WPP’s Succession Plans With CEO Martin Sorrell Under Investigation?
As the board of WPP investigates claims of "personal misconduct" and possible misuse of company assets against CEO Martin Sorrell, investors are likely starting to consider who should really be at the...
View ArticleFacebook Says Cambridge Analytica May Have ‘Improperly’ Accessed Personal...
British data firm Cambridge Analytica may have used the personal information of as many as 87 million Facebook users, according to the social platform. "Given the scale and sophistication of the...
View ArticleSenior VP of Ads and Commerce Jon Alferness Leaves Pinterest
Pinterest senior vice president of ads and commerce Jon Alferness, who joined the company last July after serving as vp of product management of Google's shopping and travel products, is out the door....
View ArticleMLB’s Orioles, Indians, Phillies Post Stellar Social Spring Trainings
The Baltimore Orioles posted the highest growth on Facebook among Major League Baseball teams during Spring Training, while the Cleveland Indians tallied the most growth on Twitter and the Philadelphia...
View ArticleJordan Peele Will Helm Amazon Prime’s Lorena Bobbitt Docuseries
A four-part documentary series on the case of John Wayne Bobbitt and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series,...
View ArticleAdweek’s Yeah, That’s Probably an Ad Podcast Wins Folio: Award
Adweek's weekly podcast, Yeah, That's Probably an Ad, took home the 2018 Folio: Digital Award for best podcast. Adweek creative director Ron Goodman accepted the award at a luncheon Thursday at the...
View ArticleHow Men’s Wearhouse Became a Bright Spot in the Declining Retail Space
Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys 'R' Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S....
View ArticleMichael Wolff and Jeff Goodby Talk Advertising, Journalism vs. Social Media...
On first glance, Jeff Goodby and Michael Wolff might seem like polar opposites: one is the stoic creative director behind "Got Milk?" while the other is a journalistic firebrand happy to torch almost...
View ArticleThe Weather Channel Is Transforming the Way We Think About Weather
The Weather Channel has been making waves lately, both as one of the few cable networks that posted year-over-year audience growth in 2017 and as one of the most recent acquisitions by media...
View ArticleHow to Promote Toyota Camry’s New Safety Features? Build Them Into ‘the...
Creating a high-tech bicycle might not seem like the most obvious way to promote the safety features on a new car--but that's just what a Toyota affiliate and agency 22squared did to help peddle the...
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