Facebook Will Once Again Remind Users About Their Privacy Options
Facebook continues to take steps to ensure that "I didn't know" is no longer an excuse when it comes to users and the privacy controls that are available to them. Chief privacy officer Erin Egan...
View ArticleBET CEO Debra Lee Is Leaving the Company After 32 Years
It's the end of an era at BET Networks, as chairman and CEO Debra Lee is stepping down on Monday, after 32 years with the company. Under her leadership, BET has been the No. 1 network among...
View ArticleA One-Stop Shop for New York Ad Buyers Makes Its Upfront Debut
A week after the national TV networks made their upfront presentations, executives of the newly-formed New York Interconnect made their own pitch to a room full of ad buyers and brands. The...
View ArticleSnap Inc.’s Yellow Initiative Will Provide Green to Mobile Media Startups,...
Snapchat Thursday announced the launch of Yellow, an accelerator fund aimed at startups and creators building media projects specifically for mobile devices. Facebook has been running a similar...
View ArticleDefamation Suit Filed Against Diet Madison Avenue May Test the Limits of...
In what would appear to be the first direct legal challenge to the Diet Madison Avenue Instagram account, former CP+B chief creative officer Ralph Watson has filed a civil case accusing it, along with...
View Article72andSunny Parts With 5% of Staff in Its L.A. Headquarters
MDC Partners' 72andSunny laid off an unspecified number of employees amounting to "less than 5 percent" of total staff in its Los Angeles office this week, several days after its relationship with...
View ArticleThe ‘Dilly Dilly’ Saga Continues, With a Spanish-Language Twist for the World...
While we haven't seen the regal "Dilly Dilly" crew in an ad since the Super Bowl, they've certainly remained active, whether trolling the Masters or hoping to get drafted by the Jets. But now the...
View ArticleConsumer Reports Launches First Ad Campaign Highlighting How It Keeps...
Consumer Reports wants people to know it's still "bringing the fine print into focus" on everyday purchases. The brand that's been reviewing products for consumers since 1936 has debuted an ad campaign...
View ArticleDiet Madison Avenue Goes Dark After News of Defamation Suit
Anonymous industry whistleblower account Diet Madison Avenue effectively disappeared last night, several hours after news of a civil defamation suit filed against the entity went live in the...
View ArticleSocial Benchmarking: The New Frontier for Influencer Marketing
As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased dramatically. Clients no longer think of branded content...
View ArticleTokr Releases First Mainstream Marijuana Spot on iHeartRadio
Cannabis is now legal in California ... but where do you start? That's what a new radio ad--just released to millions of Bay Area listeners in the first advertising push by a marijuana company in...
View ArticleWhy Adobe’s Magento Acquisition Will Supercharge the Customer Journey
Clark W. Griswold's Christmas was in jeopardy--he needed a Christmas tree. Because, of course, Christmas is not complete without that iconic symbol that completes the magical experience of the...
View ArticleESPN Brazil and Samsung Turned Sportscasters Into Emojis, and Everyone Loved It
Every day, real life merges a little more with the digital world, and robots take over more and more human tasks. So it should come as little surprise that ESPN Brazil, in partnership with Samsung,...
View ArticleThe Mad, Mad Rush to Conform With GDPR: Could Greater Trust in Digital Be the...
As companies struggled to meet Friday's deadline to comply with the European Union's General Data Protection Rule, the digital advertising industry has been venturing outside of its comfort zone--the...
View ArticleA Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
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