Adults Spend Almost Half Their Day Connected to Linear or Digital Media
The average U.S. adult now spends more than 11 hours each day--almost half the entire day--listening to, watching, reading or interacting with some form of linear or digital media. That's according to...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
View ArticleThis Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use...
View ArticleGIF Stickers: Best Practices to Capitalize on the Latest Marketing Trend
One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they frequently use GIFs in personal communications. GIF...
View ArticleCeleste Barber Tries—and Fails—to Recreate a Royal Caribbean Cruise at Home
If you don't already know of Celeste Barber, you might be surprised to learn one of the most popular Instagram accounts belongs to just a regular mom from Australia who frequently contorts herself into...
View ArticleComScore Preps an ‘Obvious,’ Unduplicated Tool for Multiplatform Measurement
In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign...
View ArticleThis Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space...
View ArticleTechmeme Starts Automatically Placing Ads Next to Story Links Based on Their...
Techmeme, the influential aggregation website for tech news, has begun placing banner ads on its website that correspond to links about specific companies or topics. Today, the company rolled out a new...
View ArticleWhatsApp Is Getting Down to Business With Its New API
WhatsApp introduced an application-programming interface that allows businesses to manage conversations with users and gives users an easy way to start conversations with businesses. The Facebook-owned...
View ArticleFacebook and the National Urban League Will Team Up to Offer Digital Training...
The National Urban League is doing its part to help Facebook achieve its goal of training 1 million people and small businesses in digital skills by 2020. Facebook chief operating officer Sheryl...
View ArticleAfter Reportedly Losing $120 Million Last Year, Condé Nast Will Sell 3 of Its...
Cond? Nast looks to sell three of its titles--Brides, Golf Digest and W--partly due to a recommendation from Boston Consulting Group, The New York Times reported. The rumored sale comes after Cond?...
View ArticleCBS Board Hires 2 Firms to Investigate Les Moonves Sexual Harassment Allegations
The CBS board has hired two separate law firms to investigate the sexual harassment allegations against CBS Corp. chairman and CEO Leslie Moonves in last Friday's New Yorker story. Meanwhile, Moonves...
View ArticleWill Social Media and Ecommerce Ever Really Get Together?
From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching the right audiences through targeted advertising. In fact,...
View ArticleNeymar’s Mea Culpa Could Be One of the Most Infuriating ‘Apology’ Ads Ever
There is no question that Neymar is one of soccer's best players today. The gifted striker is magnificent to watch and plays the game with verve, joy and panache reserved for a small handful of those...
View ArticleThis Wonderfully Bonkers Xbox Game Pass Ad Is Memetastic
The new ad for Xbox Game Pass is a lot like the movie Inception, made specifically for people who spend tons of their waking hours playing Zombie Army Trilogy. "It's a meme within a meme within a...
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