Condé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleWill Data Teams Replace Marketing Teams in the Near Future?
The value of data has become increasingly prevalent over the past five years. From increasing sales to driving better decision-making, the benefits of data come to any team in any industry that chooses...
View ArticleAfter 12 Years as CEO, PepsiCo’s Indra Nooyi Will Step Down
PepsiCo has announced a new leader. CEO Indra Nooyi, who has served as the company's top chief for 12 years and been with the company for 24 years, will step down on Oct. 3. The company's board of...
View Article5 Tips for Starting a Successful Side Hustle
The side hustle is more popular than ever. According to a recent survey, 51 percent of people between the ages of 18 and 37 occasionally moonlight, and 38 percent make money from side hustles at least...
View ArticleHow to Craft a Resumé That Shines When You Have No Professional Experience
Writing a resum?, particularly when you have no professional working experience yet, can seem daunting. What do you include if you lack a slew of jobs in your related field to boast about, especially...
View ArticleThis Is What Recruiters Are Really Looking for in New Hires
Every student graduating from portfolio school says they are creative, yet many times their portfolios look the same. Ad recruiters like me spend a lot of time traveling to universities around the...
View ArticleRed Bull and Swarovski Are Testing Cryptocurrency Tokens in Exchange for...
It's been a year since the Canadian messaging app Kik created its own cryptocurrency to help brands engage with users--and to give Kik a way to differentiate itself from Facebook. Now, more of the...
View ArticleThe 2018 Graduate’s Guide to Marketing and Media
So you've just graduated from college. Congrats! Now comes the hard part--finding your first real-world job. The marketing and media industry is chock-full of young talent looking to score a coveted...
View ArticleThe Best TV Shows About Doctors, Ranked By Real Doctors
Medical professionals deal with life or death emergencies every day, all while juggling hospital politics and their own personal lives. That's just one of the reasons their highs and lows make the...
View ArticleWhat Counts as a Video View on Social Media?
We're in the midst of the great pivot to video, meaning viewing metrics are more important than ever. But what counts as a video view on social media? The answer depends on the platform. The Media...
View ArticleJack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era
Let's get this out of the way: Yes, juvenile humor is still OK. Kmart's "Ship My Pants" spot is still just as funny, charming and joyously silly as it was in 2013. What's not OK, especially after all...
View ArticleCiti Signs on as Presenting Sponsor for the Global Citizen Festival for the...
You've probably heard of the Global Citizen Festival, the annual free (but ticketed) music festival held on the Great Lawn in New York's Central Park. It's organized by Global Citizen, an organization...
View ArticleOgilvy Hires Global President of McCann’s Microsoft Team to Lead Its IBM...
WPP's Ogilvy, which has been IBM's primary agency partner for nearly 25 years, named a new leader for one of its most important accounts this week. John Dunleavy is taking on the role of president,...
View ArticleUnited Entertainment Group Opens Tokyo Office, Begins Preparing for 2020...
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a...
View ArticleAs Homeland Ends Next Season, Showtime Wants to Keep Shameless Going for Years
Showtime isn't a network that likes to say goodbye--to its shows or its subscribers--which it why it tries to keep its biggest hits continuing for as long as they can. "When you're talking about some...
View ArticleNielsen Aims to Make Local Media Buying More Precise With Its New Tool
Nielsen today announced a new tool that goes beyond basic demographics to measure local TV and radio audiences more precisely. The Local Nielsen Media Impact will pull insights from Nielsen Scarborough...
View ArticleOn the Adweek Podcast: Advice for New Grads
Our annual Graduate's Guide to Marketing and Media is now live! For the past three years Adweek had doled out advice on everything from working abroad to achieving that elusive work-life balance to...
View ArticleRetail Must Juggle Brand Preservation and Digitalization as It Evolves
Retail is one sector that has seen some dynamic changes in recent years, particularly with the rise of Amazon and ecommerce. We've also seen a wave of popular chains, like Toys'R'Us and Brookstone,...
View ArticleAgencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study...
For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent smith & beta, a talent development and education...
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