Black Panther Star Michael B. Jordan Explains the Creative Process in Brisk’s...
While Michael B. Jordan has been behind the camera a few times, he sees the new 60-second spot he directed for Brisk as his directorial debut. The ad shines a light on the invisible work that goes into...
View ArticleHearts & Science Hires GroupM Executive to Help Run the AT&T Business
Hearts & Science welcomed A.J. Storinge from GroupM as its new executive director, media on the AT&T account. Storinge will be tasked with leading AT&T media across the New York, Atlanta...
View ArticleLook Out, Trade Shows, Here Comes the Anti-Swag Swag Bag
Like many entrepreneurial professionals, Lynne Lambert sees a lot of swag in her business travels, and also like many professionals, she has to make a tough call about the swag bags she's found herself...
View ArticleGucci’s ’60s-Inspired Student Protest Ad Misses the Point About Why We’re All...
It doesn't take a lot for people to stop believing in their institutions. It doesn't take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too...
View ArticleIf You Thought Voice Was Easy, Wait Until Devices Make Predictions
Voice technology was everywhere at CES this year (toilets included), in large part because it's an easy, natural interface. But it still requires input from consumers--which, at least in marketing...
View ArticleTwitter: Pokemon Was the Most-Mentioned Game Globally in 2017
Twitter took a look back at the video game-related content on its platform in 2017. In a blog post, Rishi Chadha, head of gaming content partnerships at Twitter, said more than 218 million tweets about...
View ArticleThe NBA Is Letting Its Stars Shine on and off the Court, Making the League’s...
From LeBron James to Kevin Durant and Russell Westbrook to Stephen Curry, the level of play and talent that exists in today's National Basketball Association makes the product as captivating as it's...
View ArticleHow MediaCom Rebounded From Losing a $2 Billion Account to Score Its Best...
On a Friday in June 2016, MediaCom CEO Stephen Allan got the call no agency leader ever wants: The shop had unexpectedly lost the global business of Volkswagen, a client since 1996 that was one of its...
View ArticleMullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017
Whether by choice or by fate, IPG's MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities...
View Article360i’s Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017
"Let me start out by saying that here, creative is an adjective," says 360i chief marketing officer Abbey Klaassen when describing her agency's approach to media in 2017. "It's not a noun, like,...
View ArticleHow Brands Can Take Advantage of Instagram Stories
Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily users. Instagram Stories offer social marketers a great...
View ArticleNBC Olympics Weekend Ratings Declined From 2014
Saturday and Sunday were the two lowest-rated days for NBC's Pyeongchang Olympics coverage to date. Sunday's prime-time coverage of the 2018 Winter Games posted a Total Audience Delivery of 18.2...
View ArticleHow These 4 Brands Are Using Their Apps to Personalize Customer Experience
In mobile Darwinism, every app fights for a consumer's undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like...
View ArticleMarketers Need Structured Innovation to Achieve Real Progress
Innovation is a powerful force for business success, but big companies can sometimes be too slow to adapt. Corporate red tape, endless rounds of approvals and a general fear of failure foster cultures...
View ArticleComedian J.B. Smoove Explains What Goes Into Being the Face of Bic Men’s Razors
When indie creative shop Jomo won the Bic Flex 5 men's razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product's quality and value while setting...
View ArticleHypergiant Aims to Be Artificial Intelligence Concierge to Fortune 500
Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI...
View ArticleWhat KFC’s Chicken Delivery Fiasco in the U.K. Will Mean for the Brand
KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no...
View ArticleAgency 180LA Launches an Officewide ‘Workplace Conduct’ Investigation
A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. "180 is conducting...
View ArticleThis Digital Ad Format Guru Lives and Breathes Outside the Box
Sport-bike racer, six-patent holder, biometric lab creator--these are just a few of Walter Geer's self-earned epithets. But his actual title is vp and creative director at Verve Mobile, where he...
View ArticleMedia Shops Face an Identity Crisis as Clients Move More Work In-house
The next round of big-budget media reviews has begun, and beneath it lies an existential threat to the established agency business model. Last summer's rumored wave is now a real-world tsunami...
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