The Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During...
Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely...
View Article2 More Women Sue Innocean, Alleging Wrongful Termination and Discrimination
Two women formerly employed by Hyundai's ad agency Innocean USA filed suit last month against the company in California's Orange County Superior Court, seeking damages and jury trials. Their claims...
View ArticleRoger Federer Leads a Cosmopolitan Cast of World Travelers in New Rimowa...
Travel isn't an act--it's an identity. That's the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis...
View ArticleThis Bank’s Mobile App Shows That Payback Doesn’t Have to Be a You-Know-What
When you borrow money from friends, always pay them back in a timely fashion -- or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by...
View ArticleOn the Road to Brandweek: Levi’s Jennifer Sey Discusses Agencies and...
There aren't too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi's more likely...
View ArticleTwitter Is Huddling Up for the 2018 NFL Season With 3 Livestreamed Shows
The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as...
View ArticleNew Effects Are Coming for Instagram’s Superzoom Feature
Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single...
View ArticleVerizon Is Facing a C-Suite Exodus at Oath
All but one of Oath's C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two...
View ArticleAmex is Upping its Technology Game to Turn Heads at the U.S. Open
In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That's also the first year financial services company American Express partnered with the...
View ArticleLes Moonves Hit With New Sexual Assault Allegations as He Prepares to Leave CBS
Six weeks after the New Yorker's explosive story in which six woman accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation going back several decades, the magazine has...
View ArticleCar Time Is Family Time as Subaru Launches Its Largest Vehicle Yet
Subaru drives home the notion of connectivity in these family-focused ads for the 2019 Ascent, the nameplate's largest-ever vehicle. But, rather than stressing internet access, the spots from...
View ArticleTwitter Is Expanding Its Suicide-Prevention Partnerships to More Countries
Twitter marked World Suicide Prevention Day Monday with a special hashtag-triggered emoji and, more important, a reminder of the resources that are available through the social network. Tweets in 15...
View ArticleA Voiceover Legend Gets Charmingly Confused by Xbox’s Scenic but Insane New Game
The release of Playground Games' Forza Horizon 4 for the Xbox is just around the corner, and with a brand new location and pin-sharp graphics, it promises to be an epic, visually stunning adventure....
View ArticleA Reclusive Author Tries to Stay Anonymous in This Airline’s Short Film About...
The phrase "anonymous author" has been thrown around quite a bit the past couple of weeks, as the media world continues to buzz with speculation over which senior official in the Trump administration...
View ArticleLinkedIn Began Rolling Out Its New Groups Experience
The new groups experience LinkedIn revealed last month began rolling out to users on desktop and mobile Monday, with existing groups being automatically migrated. LinkedIn groups director of product...
View ArticleHow Brands Can Build a Community With Hashtag Marketing
Like any maturing tween, the 11-year-old hashtag is undergoing a series of changes. While it used to be in every other word of a tweet, the hashtag has grown to encompass movements and moments in the...
View ArticleWe Have Stories Is Creating Hard-Hitting Campaigns That Aim to Change the World
We Have Stories works with clients who "will move the needle on some type of issue going on in the country or on a global basis," according to founder and CEO Frederick Joseph. With a client roster...
View ArticleWhy Digital Publishers Like Vice and BuzzFeed Are Expanding From Small to Big...
Why settle for desktop and mobile screens when the silver screen is a possibility? As digital publishers constantly look for new ways to distribute their content and reach untapped audiences--think...
View ArticleThis Academic Turned Ad Exec Uses Behavioral Economics to Find Marketing...
Following a post-grad stint working in marketing for Madison Square Garden in the '80s, Marsha Lindsay returned to her home state to start a master's degree at the University of Wisconsin-Madison,...
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