Instacart Thinks It Can Democratize Online Grocery. Here’s How
As it seeks to become the de facto grocery-delivery service in the U.S., Instacart announced a partnership with discount supermarket chain Aldi to bring online delivery to 1,300 of Aldi's 1,800 U.S....
View ArticleHow AI Can Inspire Consumers and Build Stronger Brand Loyalty
For too long, online consumers have been pitched the same kinds of clothes, the same types of opinions and the same sort of songs and over again, thanks to a like, an ad click or a Google search. We've...
View ArticleThird-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content...
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for...
View ArticleCredit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores...
View ArticleOn the Road to Brandweek: Accenture Interactive’s Glen Hartman on the...
As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality...
View ArticleYouTube Just Launched a New Destination for Gamers and Is Shuttering the...
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for...
View Article22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative...
View Article4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...
View Article3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or...
View ArticlePoignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have...
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria...
View ArticleAre Whale Noises the Secret to Business Success? This Guy With a Man Bun Says...
There's one in every company ... that dude in a man bun who thinks that expressionist movement, primal therapy, and core exercises will solve all your complicated workplace problems. He is wrong, of...
View Article10 Lessons Learned From a Rebrand
It's hard to describe precisely the feeling of dismantling a brand you founded, but I imagine it's a lot like gutting a house your family has called home for a decade. Every room is a memory. Every...
View ArticleHulu Is Reviving Veronica Mars Next Summer
TV's revival craze continues, as Hulu has placed a direct-to-series order for a new season of the Kristin Bell drama Veronica Mars, which will air next summer. The streaming service has picked up the...
View ArticleMagna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion
Magna, IPG Mediabrands' intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected...
View ArticleThis Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous...
View ArticleHow to Ensure Your Campaign Is as Brand-safe, Viewable and Fraud-free as...
The programmatic advertising landscape provides significant efficiencies, but also presents myriad challenges for the contemporary marketer. And with U.S. advertisers poised to spend $46 billion on...
View ArticleUM Retains Charles Schwab’s U.S. Media Business After a Review
Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in...
View ArticleAmazon Takes Third in the Latest Digital Ad Rankings
In the Olympics of digital advertising, Amazon has earned itself a bronze medal. That's because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon's platform this...
View ArticleIn the AI Race, China Is Mere Steps Behind the U.S.
China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu Lee's...
View ArticleThis Startup Wants to Give People the Ability to Take Health Tests at Home
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get...
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