This TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleThe Trump Presidency Has Forced Marketers to Completely Rethink Their Tactics
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticlePeloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen...
Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleHere’s How Amazon and Walmart Are Celebrating Diwali
Today is Diwali, the Hindu holiday of lights. It's kind of like Christmas and New Year's Eve combined for consumers in India--it's a gift-giving holiday that also marks the Hindu new year. And,...
View ArticleLululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleParents Are Letting Their Kids Watch YouTube, But They’re Also Finding...
YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue...
View ArticleTop 10 Most Popular Streaming Services, According to New Report
Netflix is king among streaming services, but a new report has estimated how the others fall in line. According to an estimated number of subscribers from Parks Associates, a market research and...
View ArticleGoogle and Sephora Are Bringing Beauty Tutorials to the Newest Home Device
Beauty is in the eye of the beholder--or in this case, in the voice of someone asking for makeup advice. Google is partnering with Sephora to bring the beauty company's wide breadth of video content to...
View ArticleHere’s the Story of How a Pooping Unicorn Became Marketing Gold
It's not luck or chance or even creative brilliance that got the Harmon Brothers where they are today. As it turns out, it's a combination of Idaho potato-farm work ethic and corporate libertarianism....
View ArticleSerena Williams Encourages Everyone, Even Brands, to Stay Humble and Always...
Tennis champion Serena Williams accepted the 2018 Brand Visionary award this evening at Adweek's annual Brand Genius awards gala, held at Cipriani, 25 Broadway, in New York's Financial District. Ten...
View ArticleBurger King’s Fernando Machado Is Adweek’s 2018 Grand Brand Genius
Fernando Machado, the CMO who put Burger King's marketing in the center of hot-button social issues including LGBT rights and net neutrality, has been named Adweek's Grand Brand Genius for 2018. The...
View ArticleAnna Wintour Lauds Serena Williams as ‘a Figure So Much Larger Than the Game...
The presentation of this year's Brand Visionary award--part of Adweek's annual Brand Genius event--was a literal passing of the torch. Last year's winner, Anna Wintour, presented this year's award to...
View ArticleThis RuPaul’s Drag Race Winner Spreads Hilarious Holiday Cheer in Enchanting...
When you think of Seattle, it's easy to default to the city's 'greatest hits': Starbucks, the Space Needle, Grunge, fish markets, the rainy weather that is seemingly on loop (which is a misnomer--New...
View ArticleSerena Williams Will Continue Raising Her Voice to ‘Make It Easier for People...
Adweek's 2018 Brand Visionary Serena Williams has advice for us all: "When others are doubting you, and society is pushing you down, it's always important to have that belief in yourself," Williams...
View ArticleThis Child’s Quest to Find Santa’s Favorite Cookie Has Adorably Fun Twists...
This kid, Nico, is one thorough little dude. Not satisfied to know that Santa likes cookies, in the generic sense, the youngster tries to find out exactly what kind of sweet treat he should be leaving...
View ArticleFacebook: Here’s How to Save a Video on Facebook Watch
Did you know you can save the videos you see on Facebook Watch? By saving a video, you can quickly return to it again later on. Our guide will show you how to save a video on Facebook Watch. Note:...
View ArticleVMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven
VMLY&R, formed in September through the merger of WPP's VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML chief creative officer, will...
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