Press Releases Have Become Way Too Hyperbolic
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director...
View ArticleHere’s How News Outlets Are Covering Hurricane Milton
Nearly two weeks after Hurricane Helene brought untold devastation to the southern United States, the region is facing another extreme weather event, Hurricane Milton. Mass evacuations are already...
View ArticleThis Latina Entrepreneur Is Rebranding Finance Through Culture-First Fintech
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" in the interviewee's responses. At age 50, Beatriz Acevedo was supposed to be scaling back the "hustle of the startup...
View ArticleWeek of September 30 Morning News Ratings: GMA Enjoys Demo Gains in Week 2 of...
The second week of the 2023-2024 TV season saw ABC News' Good Morning America once again in the top position with total viewers. Meanwhile, NBC News' Today--which in recent weeks has put up a spirited...
View ArticleWeek of September 30 Evening News Ratings: A Clean Sweep of Declines
While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news broadcasts experienced double-digit drops in total viewers and the...
View ArticleChris Ruggeri Named Station Manager of WBZ in Boston
Chris Ruggeri has added station manager to his current role as vice president of sales at CBS owned Boston station WBZ. He'll take on additional management responsibilities in the new role, which...
View ArticleMelissa Torres Moving on From WWLP in Springfield
Melissa Torres is leaving WWLP in Springfield, Massachusetts. The Nexstar NBC affiliate said Torres is moving out west to work at another Nexstar station. By the goodbye photo we posted, it looks like...
View ArticleWhy Vox Media Is Selling Its Podcasts as Multichannel Franchises
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as...
View ArticleHere’s the Roundup for the Week Ending October 11
Happy Friday to all who celebrate. In this week's roundup of stories we didn't post for one reason or another, we see the usual to and fro of local talent. We also see that an Atlanta artist is paying...
View ArticleShutterfly Wants to Banish Generic, Throwaway Gifts This Holiday Season
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive...
View ArticleTips from NCM, verb., and Pinterest On Avoiding the ‘Sea of Sameness’ In...
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That...
View ArticlePachinko Producer Explains Why Diverse Stories Are Breaking Out in Streaming
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea,...
View ArticleG/O Media Is Suing Paste Media a Year After Selling It Jezebel
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the...
View ArticleCNN and Fox News Announce Harris and Trump Town Halls
With another presidential debate looking increasingly unlikely, the cable news networks have pivoted to another format they know well--town halls. On Friday, CNN and Fox News both announced separate...
View ArticleA Deeper Dive Into the 2023-2024 Season Ratings
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks...
View ArticleThe Cost of Cultural Ignorance: How Brands Can Get It Right
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of...
View ArticleTerrifier 3 Tops Box Office With $18M, Joker: Folie à Deux Collapses With...
Terrifier 3 slashed its way to No. 1 in North America, collecting a stellar $18.3 million from 2,514 theaters in its opening weekend. It's a huge start for the ultra-gory, independently made,...
View ArticleTrump Campaign Worked With X to Keep Leaked J.D. Vance File Off Platform
Former President Donald Trump's presidential campaign worked with X to prevent information about Sen. J.D. Vance (R-Ohio) from being posted on the social media platform--a move that resulted in Ken...
View ArticleTwo Oklahoma Stations Get New Choppers
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin...
View ArticleHannah Rahner Named Weekday AM Meteorologist at WBTW in Myrtle Beach
Hannah Rahner has been promoted to weekday morning meteorologist for Myrtle Beach, S.C. CBS affiliate WBTW. The station also announced that James Hopkins will leave the station after ten years. For the...
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