2024’s Biggest Adtech Deals Show the Industry’s Shift to Strategic M&A
This article was originally published Dec. 10 Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter,...
View ArticleNews12 Responds to Anchor’s Accusations of Bullying
News12 has responded to the story about Annalisa Klebers claim that she was bullied and gaslit after asking for more money. At News 12, we are committed to providing an inclusive and equitable...
View ArticleHow the Biggest Streaming Services Stack Up Heading Into 2025
This article was originally published Dec. 12 ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake...
View ArticleGreat Minds Think Unalike: Advertising Week’s 20-Year Evolution
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Ruth Mortimer, global president of Advertising Week. From blending entertainment and education to...
View ArticleAudrey Castoreno Returns to Mornings at KENS in San Antonio
San Antonio CBS affiliate KENS has announced that anchor Audrey Castoreno will return to the station's morning newscast on Monday. Before anchoring the noon and 4 p.m., she used to anchor the station's...
View ArticleToledo Station Announces New Anchor Lineup
WTVG in Toledo, Ohio is making changes to its anchor lineup for the New Year. Starting Monday, longtime morning anchor Sashem Brey will be joining Lee Conklin at the anchor desk for the ABC affiliate's...
View ArticleBridging Offline and Online Retail With Kraft Heinz and Newell Brands
Brave Commerce Live took over New York in 2024, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work...
View ArticleDHL’s Greg Hewitt Talks Global Logistics and Industry Transformation
In this compelling episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and...
View ArticleHow the News Networks Covered the New Orleans Terror Attack
Americans woke up on New Year's Day to the horrific news of a terror attack in New Orleans, Louisiana. A vehicle intentionally drove down Bourbon Street during the early morning hours of Jan. 1,...
View ArticleComscore Appoints Jackelyn Keller as CMO
Measurement firm Comscore has appointed Jackelyn Keller as chief marketing officer. Keller succeeds Tania Yukia, who left in 2023 after helping reposition the brand around the future of media...
View ArticleMarketing’s Education Crisis and How Mini MBA Is Doing It Differently
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Mark Ritson, a marketing education pioneer and founder of Mini MBA, recorded live at Brandweek 2024 in...
View ArticleSabrina Carpenter ‘Shakes That Ess’ for Dunkin
When the hit song of 2024 shares a title with a product offered by your company, a collaboration only makes sense. Dunkin finally took its swing at tie-up with Sabrina Carpenter, the Grammy...
View ArticleAI Startup Rembrand Raises $23 Million In Series A Round of Funding
Virtual product placement startup Rembrand has raised $23 million in Series A funding to broaden its generative AI-powered capabilities and launch new business models. The round was led by super{set}....
View ArticleBracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
View ArticlePayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate...
View ArticleHere’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime...
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