Influencer Marketing Firm Later Acquires Mavely for $250 Million to Help...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where...
View ArticleDoritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25...
View ArticleTikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting...
View ArticleTicker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be...
View ArticleDisney Brings New Biddable Ad Capabilities to Live Sports and Entertainment
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to...
View ArticleInnovation and Customer-Centric Marketing With Ulta Beauty
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career...
View ArticleMcDonald’s Debuts McValue Menu With John Cena, a Sunset, and Hot Takes
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its...
View ArticleWPP Will Bring Employees Back to the Office Four Days a Week
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo...
View ArticleStagwell Partners With Ad Results Media to Expand Audio Marketing
Today (Jan. 7), Stagwell Brand Performance Network announced it is partnering with independent audio media agency Ad Results Media (ARM). ARM has executed audio media strategy, creative, planning, and...
View ArticleBeyond the Booths: 10 Ways Ad Execs Can Decode the Chaos of CES
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define...
View ArticleThe Washington Post Slashes Commercial Headcount As Challenges Mount
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year. The reductions,...
View ArticleMeta Scraps Third-Party Fact-Checking For X-like Community Notes. Some Claim...
In a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in...
View ArticleWeek of Dec. 30 Evening News Ratings: CBS Evening News Eyes Gains Over the...
Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O'Donnell. CBS News' flagship newscast recorded week-to-week gains in total...
View ArticleInside Digital Agency Razorfish’s Big Bet on CES
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set...
View Article3 TikTok Trends Brands Should Be Tapping Into in 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how...
View ArticleAmazon Marketing Cloud’s Gen AI Feature Lets Buyers Easily Build and Target...
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit...
View ArticleFox LA Reporter Pitches in To Fight Palisades Fire
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a...
View ArticleRetired Chicago Reporter Sets Up Scholarship to Remember Daughter
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness,...
View ArticleTools of the Trade: Jonathan McGlothin of 50,000feet
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleMSC Cruises Is Making Its Super Bowl Debut
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed...
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