GroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a...
View ArticleHow Netflix and Other Streamers Reached Record Ratings in December
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29),...
View Article3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center...
View ArticleNavigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market....
View ArticleNorah O’Donnell Sets Final CBS Evening News Broadcast for Jan. 23 [Updated]
This post was updated Jan. 22 at 10:30 a.m. with O'Donnell's new departure date Norah O'Donnell's tenure as CBS Evening News anchor will end on Thursday, Jan. 23. Her last day was initially scheduled...
View ArticleWillem Dafoe and Catherine O’Hara Serve in Michelob Ultra’s Super Bowl 59 Teaser
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the...
View ArticleNielsen’s Big Data + Panel TV Measurement Gets MRC Accreditation Ahead of...
Nielsen's big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen's big data + panel national TV measurement. This marks the...
View ArticleMarketers Will Need to Double Down Against Divisiveness
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not...
View ArticleDeutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View Article5 Marketing Lessons Bethenny Frankel Learned the Hard Way (So You Don’t Have To)
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In...
View ArticleTop Creator MrBeast Joins Group Submitting a Bid for TikTok
The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping...
View ArticleDonald Trump’s Inauguration Draws 24.5 Million Viewers, Down From 2021 and 2017
The numbers are in and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million...
View ArticleExplainer: What To Know About CNN’s Defamation Case and Verdict
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January...
View ArticleTest Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz
Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super...
View ArticleWeek of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its...
View ArticleChris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses,...
View ArticleHow Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial...
View ArticleRevolving Door Roundup: CNN and CBS News Swap Talent
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international...
View Article