7 Ways to Ensure Your Out-of-Home Media Is Hooking the Consumer’s Attention
A marketer's challenge is to get consumers to pay attention to them without sticking an ad in the middle of their mobile screens that might turn them off. Take a walk in any neighborhood and you'll see...
View ArticleThis Artist Reimagined All 30 NBA Team Logos for a Colorful Set of Nike T-shirts
Michael Jordan never saw a Chicago Bull quite like this one. In a project that seems destined to delight designers everywhere, Nike commissioned Polish artist Filip Pagowski to reimagine the logos of...
View ArticleBryan Cranston and an Orange Battle Alzheimer’s in This Powerful Animated PSA
Bryan Cranston wants you to share the orange. It's not an ad for citrus juice. It's not a promo for the Annoying Orange. It's a powerful PSA that seeks to raise money to battle Alzheimer's disease and...
View ArticleHow Blockchain Tokenization Provides a New Opportunity to Track a Product’s...
The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant...
View ArticleThis Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear
It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you...
View ArticleInstagram: Here’s How to Add a Profile Link or Hashtag to Your Bio
Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in...
View ArticleHow Embracing a Political POV Can Forge a Deeper Connection to Consumers
Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their...
View ArticleSonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View ArticleBaffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleLinkedIn: Here’s How to Change Who Can View Your Connections
By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other...
View ArticleBlockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View Article4 Things Agencies Should Know About Creating Successful AR Integrations
Over the past decade, our media has transformed, and with it, consumer habits. Generations Y and Z are more interested in marketing to each other than paying attention to traditional formats....
View ArticleTurner Sports Is Launching Pay-Per-Game Sports Streaming App Bleacher Report...
ESPN and CBS aren't the only big sports media companies with new OTT offerings this year. Turner Sports is joining the fray, launching its own direct-to-consumer live sports service, Bleacher Report...
View ArticleBrands Fail to Meet the ANA’s Diversity Goals, Too
Agencies aren't the only one struggling with diversity issues. The Association of National Advertisers (ANA) announced the finding of its inaugural "Scorecard" evaluating diversity among chief...
View ArticleAlexander Skarsgård Is a Globetrotting Spy in Tumi’s Haute New Luggage Ad
No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsg?rd of True Blood and Big Little Lies fame...
View ArticleBaseball Fans Don’t Have to Wait Until 2019 to Get Their Game of Thrones Fix
The eighth and final season of the iconic HBO original series Game of Thrones is still one year away from premiering, but Major League Baseball fans will be able to get their GoT fix in the months...
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