Nielsen Social Content Ratings, Week of March 19: Most Choose the 2018 Kids’...
Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids' Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March 19. The...
View ArticlePolaroid Is Partnering With This Creative-Driven Art Project to Celebrate the...
Two creatives from R/GA Portland and an art director think they've found a way to revive analog photography with, of course, a bit of help from the analog darling Polaroid. "With the rise of digital...
View ArticlePizza Hut and Droga5 Part Ways After 2 Years As $227 Million Account Goes...
The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. "Pizza Hut and Droga5 have mutually agreed to part ways," a Droga5...
View ArticleRoseanne Has the Last Laugh, Drawing 18.2 Million Viewers in Its Return
If any network executives were still on the fence about the ratings potential of a well-timed revival, the gargantuan numbers from Roseanne's return on ABC last night should put the matter to rest. The...
View ArticleFormer PepsiCo Exec Brad Jakeman on What’s Driving So Many Kendall...
Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo's Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible...
View ArticleTV’s Share of Ad Spend Expected to Continue Its Decline This Year
Cord-cutting and related trends are continuing to fuel a decline in TV ad spending. A new eMarketer forecast shows U.S. TV ad spend declining by half a percent in 2018 to $69.87 billion. This will...
View ArticleAn iPad Turns Boring Old Homework Into an Irresistible Adventure in Apple’s...
Following its release of a new, more affordable and Pencil-friendly iPad, and a bunch of snazzy education tools, now Apple has released "Homework." The two-minute-plus spot feels at once nostalgic and...
View ArticleHamilton Shirts Is Introducing a Women’s Collection for the First Time in Its...
Growing up in Houston, Kelly Hamilton didn't have what you might call a typical childhood--for Texas or anywhere else. While other kids' lives revolve around the usual backdrop of suburban subdivisions...
View ArticleRed Bull Hands North American Media Account to Starcom USA
Publicis Groupe's Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from...
View ArticleAMC Networks Creates Data-Focused Sales Team Ahead of Upfronts
Ahead of next month's upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients. The group--which will be run by...
View ArticleThere Are 6 New Companies in the Twitter Official Partner Program
The Twitter Official Partner program is now six members deeper. The social network introduced the initiative in June 2015, combining its strategic partners from the Twitter Certified Program and the...
View ArticleWhy Brands Need to Stop Relying on Expert Opinions
Generally speaking, business values the opinions of experts. The marketing and advertising community is not immune to this as we witness the latest round of prognostications and expert advice about...
View ArticleKristen Lachtman Is Leaving Twitter’s Niche Influencer Network
Kristen Lachtman, who took over the U.S. operations of Twitter's Niche influencer network after her husband, Darren Lachtman, left the company last July, is bidding goodbye to the social network, as...
View ArticleBrands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers
At its peak in 2004, Blockbuster had over 9,000 stores in total. In 2011, the last store was bought by Dish Network, putting the neighborhood video rental company out of business. Redbox and, finally,...
View ArticleEquinox and Adobe Execs on the Future of Design and Creating the Best Brand...
Content is everything and everywhere, a sentiment that Equinox's director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox's digital experiences and...
View ArticleConsumers Yearn for Personalization at Events. Are Brands Taking the Hint?
With the 2018 event season in full swing, many marketers are in full sprint mode as they face the challenge of implementing the best strategies, campaigns and tactics they designed to turbo boost...
View ArticleESPN’s ‘This Is SportsCenter’ Is Back, and All but Unchanged, Post Wieden +...
Those who were wondering how the iconic "This Is SportsCenter" ad campaign might change or evolve after its longtime architect, Wieden + Kennedy New York, parted ways with ESPN last year, we now have...
View ArticleSnapchat Lays Off 100 From Advertising Division in Department Restructure
After cutting jobs for roughly 120 engineers earlier this month and 22 staffers across the company in January, Snapchat is downsizing its staff yet again--and its latest round of layoffs targeted its...
View Article25 More Cities Are Being Added to Facebook’s Today In Local News Test
Facebook added 25 more U.S. cities to the test group for its Today In destination for local news. The social network began testing Today In with mobile users in six U.S. cities in January--Billings,...
View ArticleIFC Heads Into Upfronts by Renewing Brockmire for 2 More Seasons
IFC is going into this year's upfronts by doubling down on its most successful series: the comedy network has renewed Brockmire for two additional seasons--its third and fourth--ahead of the show's...
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