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Moen Selects Havas Chicago as Its Lead Creative and Media Agency
Moen has consolidated its marketing business at Havas Chicago, awarding the agency brand responsibility for creative, media, digital and content. The faucet manufacturer's measured media spending...
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Oreo and Adam Lambert Kick Off the Cookie's Campaign About Diversity and...
Oreo is the latest brand to take a stab at making the world a better place, as it launches a global campaign urging people to "Open Up" to new people and experiences—a message of diversity and...
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A Creative Leader From Martin Agency Has Moved to Erwin Penland
Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear as its newest...
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Stoli Is Running Topless Print Ads in Playboy's First Nudity-Free Issue
The first non-nudity issue of Playboy is here, and it actually does include some topless models—the vodka bottles in Stolichnaya's topical print ads by The Martin Agency. See the work below. And check...
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Kayak Finds Its New Creative Partner in The Martin Agency
After several years of decidedly unusual ads from New York's Barton F. Graf, travel aggregator Kayak is going in a new direction, choosing The Martin Agency for its next big creative assignment. The...
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Rebranded TIAA Hopes Its Shortened Name Makes Financial Planning Seem Simpler
Financial planning and everything associated with it can be stressful and complicated, even off-putting. For a financial services brand like TIAA—which just dropped the "CREF" from TIAA-CREF—that can...
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Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to...
Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign, though, needed...
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In New Ads, Benjamin Moore Wonders If It's Selling Paint or Something Else...
Last year, The Martin Agency positioned Benjamin Moore with the line "Paint Like No Other," laying it on thick in ads starring a pair of ventriloquist's dummies. Now, with those creepy puppets gone,...
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The Martin Agency Finally Names a President: Veteran Staffer Steps Into...
The December 2013 passing of Mike Hughes, "patriarch, president and ultimate creative leader of The Martin Agency," left an opening that agency principals knew could only be filled by one person. Today...
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Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land...
American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy company Land O'Lakes,...
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Harry Jacobs, The Martin Agency's First Creative Director, Dies at 87
Harry Jacobs, an ad industry veteran who helped build a global reputation for The Martin Agency, died at his Richmond home on Sunday. He was 87. Jacobs spent more than five decades in the advertising...
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Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe
Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that the latter...
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Ad of the Day: Marco Polo Struggles With His Own Pool Game in Geico's New...
One of the last places you'd expect to see 13th century Venetian explorer Marco Polo would be in a pool with a bunch of kids during a round of the modern-day water game Marco Polo. But that's exactly...
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The 'World's Biggest Asshole' Teaches You About Organ Donation in This New...
What comes to mind when you picture the world's biggest asshole? Maybe it's a guy peeing into a beer bottle while driving, throwing said urine-filled bottle out the window, grinning as it crashes and...
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Tic Tacs Are Little Adrenaline Junkies in The Martin Agency's Charming Ads
They're tiny hard candies that may be small enough to fit between your thumb and forefinger, but they're still packed with adventure, says a fun new campaign from The Martin Agency. Anthropomorphic...
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Ice T Talks Lemonade for Geico, and the TV Spot Isn't Even the Best Part
Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical new life into the...
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Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle...
Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won't have to invent ridiculous excuses when their tired, aching feet make them...
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Land O'Lakes Is Donating Meals to People in Need for Every Food Photo You...
Instagram feeds are littered with food-porn photos of burgers, ice cream concoctions, pizzas and more, but Land O'Lakes wonders if the thousands of users who share food photos every day ever stop to...
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Some Small Indie Shops Are Tossing Out Time Sheets. Will the Movement Catch On?
Nail Communications, a Providence, R.I.-based shop that counts New Balance and Stonyfield Farm as clients, decided this summer to take the radical step of doing away with time sheets. The independent...
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The Martin Agency Solidifies New York Presence by Hiring Its First Managing...
IPG's The Martin Agency named Amber Guild, agency veteran and former president of brand consultancy Collins, as the first managing director of its New York City office. She began the new job last week...
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