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The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos...
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in many cases, more fun or...
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Copywriter Behind Geico's 'Unskippable' Joins TBWA\Chiat\Day as Its Newest...
TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department. Wade Alger spent the past eight years with the...
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Benjamin Moore Is Giving Out 20,000 Stencils So Cub Fans Can #PaintTheW...
Chicago Cubs sponsors are celebrating the team's first World Series win in 108 years with various spots and stunts. For its part, Benjamin Moore is encouraging a little sanctioned graffiti—painting...
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Sam the Horse's Wish to Be Adopted Comes True in Purina's Tearjerker of a...
Prepare to ugly cry at your desk or shed a few slow rolling tears, all because of a horse named Sam. In a holiday ad from Purina created by The Martin Agency, Sam the horse is desperately waiting for...
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Ad of the Day: Land O'Lakes Makes Lovely Use of Amelia E. Barr's Poem 'The...
God bless the seeds his hands let fall ... for the farmer, he must feed us all. This is the closing line from Amelia E. Barr's poem "The Farmer," written by the British immigrant and prolific writer...
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This Daring PSA for Organ Donation Introduced the Jerk Everyone Came to Love
We come from different places, have our individual jobs, families, hobbies, charms, quirks and beliefs. But among the things we all have in common: everybody everywhere knows somebody who's a giant...
View ArticleWhy Brands in These 3 Categories Need to Prepare for the Voice Era
Amazon, Google, Microsoft and Facebook are investing in AI-enhanced devices that provide answers when we ask questions. We're at the beginning of a big year for voice-based marketing as these companies...
View ArticleThe 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big...
View ArticleYouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live...
View ArticlePublicis Groupe Names New Client Lead for Verizon Account
Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a' dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis...
View ArticleGoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main...
View ArticleTeam Visa’s Athletes Use Social Media to Preview the Company’s Winter...
Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa's fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company's Olympic and...
View ArticleFacebook Acquired Identity Verification Provider Confirm
Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver's licenses, announced...
View ArticleColorComm Launches Men of Color in Communications to Promote Diverse Leadership
ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to...
View ArticleCBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back...
View ArticleWieden + Kennedy London Fires Partner, Chief Strategy Officer and 10-Year...
This week, Wieden + Kennedy London fired chief strategy officer Paul Colman, a global partner who spent more than 10 years with the agency. "I can confirm that Paul Colman will no longer be working at...
View ArticleGroupon Releases Full Super Bowl Ad Featuring Tiffany Haddish
Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand's agency of record, O'Keefe Reinhard & Paul. In the spot, Haddish walks...
View ArticleAs Super Bowl LII Approaches, Twitter Reflects on the NFL Season
Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million...
View ArticleThe Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
Last week, Mark Zuckerberg announced a massive shift in what Facebook's 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family....
View ArticleVolvo Shows the Nightmare of Consumerism and Says Maybe You Shouldn’t Buy...
Against the backdrop of the world's looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future...
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