Volkswagen Invites Benched U.S. Soccer Fans to ‘Jump on the Wagen’ for a New...
For the first time in more than three decades, the United States team is not playing in the FIFA World Cup. So what are fans to do-become a dreaded bandwagon fan? Exactly, says Volkswagen. Working in...
View ArticleVermont Is Marketing Its ‘Iconic Brand’ to the Next Generation With Grants...
"Vermont will pay you $10,000 to move there," the headline on CNN read. Thrillist's declared "Move to Vermont and make $10,000 to work from home." These stories detailed the state's new initiative, the...
View ArticleFacebook: Here’s How to Save Your Story Posts to Your Devices
The photos and videos you share to your Facebook Stories will automatically disappear after 24 hours. However, did you know you can have the social network automatically save those photos and videos to...
View ArticleIs Cannes Still Worth It? See Why Industry Leaders Question the Costs
Every year, the world's top marketing professionals gather at the Palais in Cannes, France, where the annual Lions festival is held. In a now-familiar narrative, holding company executives pop corks...
View ArticleArriving at the Wrong Party Turns Into a Delightful Surprise in This New...
Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New...
View ArticlePinterest Marketing Partners Adds a Creative Specialty to Its Offerings
Pinterest Thursday revealed a new specialty within its Pinterest Marketing Partners program: Creative. Creative joins Advertising, Content Marketing, Audiences and Measurement under the Pinterest...
View ArticleYouTube is Running Ads for Major Brands on Fake Medical News Videos
YouTube has been running advertisements for major brands on videos that promote potentially dangerous theories about HIV/AIDS--an indication that the video platform's human and automated reviewers are...
View Article3 Ways Your Brand Can Join the Fight for Net Neutrality
In May, the Senate approved a resolution to undo the Federal Communication Commission's December 2017 decision to reverse net neutrality. For tech companies and consumers alike, it felt like a big win....
View Article5 Tips Marketers Can Glean From Hemingway to Improve Their Storytelling Strategy
Why do so many brands botch their storytelling? Stories are a powerful tool. By making us feel something--not just think something--they make information human. We're hardwired to respond to them....
View Article5 Cannes Topic Predictions and What They Mean for Advertising
For decades, the Cannes Lions Festival of Creativity has attracted advertising creatives to the French Riviera to celebrate, well, creativity. Eventually, brands (read: clients) followed. As media...
View ArticleOf Course Obsessed World Cup Fans Don’t Have Time to Cook
McDonald's knows that cooking dinner is probably the last thing fans around the world are thinking of while tuning in to the World Cup. That's the theme of a new campaign from Leo Burnett London,...
View ArticleHere’s the Data Behind IHOb’s Seemingly Stupid Name Change
IHOP has a had a rough past few years. Their sales have fallen, their brand awareness has declined and ever-changing diet trends are threatening IHOP's core offering. They needed to do something to get...
View ArticleComedy Central Cancels The Opposition, Will Air New Jordan Klepper Weekly...
Comedy Central is heading back to the drawing board again as it searches for an 11:30 p.m. ET companion to The Daily Show With Trevor Noah. The network has canceled The Opposition With Jordan Klepper,...
View Article3 Ways Brands Can Market to Their LGBTQ Consumers Year Round
As another Pride season gets underway, we see a variety of brands creating compelling LGBTQ-themed campaigns: Soul Cycle, Wells Fargo, Tiffany & Co, Doritos, Google, Hilton Hotels. Different...
View ArticleDroga5 Goes Through Its Third Round of Layoffs This Year
Droga5 went through its third round of layoffs this year. An agency representative confirmed the staffing reductions but declined to elaborate. Around two dozen employees were affected, according to a...
View ArticleWhy Airline Social Media Strategies Are Shifting to Private Interactions
Commercial airlines have used social media semi-successfully for many years, but many brands are shifting to private messaging. In other words, instead of broadcasting updates, responding to user...
View ArticleFeel the Frenetic Fun and Passion of Pan-Asian Hip-Hop
File-sharing service WeTransfer explores pan-Asian hip-hop in the second episode of its "Work in Progress" video series that celebrates creative collaboration. The seven-minute clip, produced with Pi...
View ArticleThis Study Shows Which Creative Agencies Won What U.S. Business in the First...
In a study released to Adweek measuring U.S. creative agencies' new business activity in the first quarter of 2018, COMvergence highlighted Leo Burnett as the leader of the pack with the Publicis...
View ArticleResident Evil and Sony Led E3 Conversations on Facebook
The Electronic Entertainment Expo (E3) took place this week in Los Angeles. Now that the conference is over, Facebook revealed the most discussed games and publishers on Facebook and Instagram from...
View ArticleFeel Your Blood Pressure Rise as Oxygen Gears Up for a ‘Cruel Summer’
Under a brilliant sky, the yards are tidy, the pools are crystal clear and the suburbanites are puttering and partying. All is right, perfect even, in these summer scenarios. Or is it? That overturned...
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