Deloitte, American Express and More Activate at the U.S. Open With VR and...
Golf may be the name of the game at the 2018 U.S. Open, but brands are getting a piece of the action off the green. The U.S. Open boasts several official brand partners for this year's event, which is...
View ArticleThursday Night Football Helps Power Fox’s CPM Upfront Gains
As Comcast and Disney battle over who will purchase its parent company, Fox Networks Group stuck to its "business as usual" mantra by putting the finishing touches on its upfront negotiations, almost...
View ArticleWhat Generation Z’s Migration Away From Social Means for Marketers
For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social...
View ArticleCBS Finishes Upfront Sales With Double-Digit CPM Increases
CBS wasn't the first broadcast network to cross the upfront finish line this year, but the network still wrapped up its business a week ahead of 2016's negotiations with a strong showing in all...
View ArticleAlly Financial Hands Media Account to MediaCom as It Closes in on Creative,...
Ally Financial, the digital banking company that focuses on auto lending, has selected WPP's MediaCom as its new media agency of record following a review that started in April. Ally chief marketing...
View ArticleThese 6 Campaigns From Australia and New Zealand Could Rise to the Top at Cannes
Going through the list of Cannes Lions winners from Australia and New Zealand is a veritable buffet of genius with both countries claiming their stake as one of the world's bastions of creativity....
View Article9 Brands That Are Having Some Fun With Father’s Day
Father's Day is just around the corner and, as usual, brands are pulling out all the stops. We've already told you what dads don't want this year, but what is it they do want? Here's what just a few...
View ArticleCall Me By Your Name Gets a Peach-Scented Vinyl Soundtrack
The film "Call Me By Your Name" was an indie-drama that garnered critical acclaim for its lead actors Timothee Chalamet and Armie Hammer, and as much for its eclectic soundtrack. The film's soundtrack...
View ArticleAn Introvert’s Guide to Cannes
Even for the most social of attendees, the Cannes Lions International Festival of Creativity can be a nerve-jangling sensory overload. For introverts--or anyone who just get understandably overwhelmed...
View ArticleTelemundo Uses Massive World Cup Audience to Launch Rebrand
Telemundo is using the World Cup as the launching pad for a new brand campaign. During today's Mexico-Germany match, which starts at 11 a.m. ET, Telemundo will unveil the new consumer brand campaign...
View ArticleNo Tech? No Worries. How Visit Seattle Markets the City Through the People...
For a number of years, Visit Seattle's approach to marketing can be described as both unique and ambitious. Filmmaking, and leaning on a wide range of talent both in and outside the market to tell the...
View ArticleUnilever to Crack Down on Influencers Who Buy Fake Followers and Use Bots
With Instagram's ever-changing algorithm making once-guaranteed likes, comments and follower growth feel more and more out of grasp, many influencers are turning to false methods of inflating their...
View ArticleTwitter Unveiled Its Twitter Media Website for Publishing Partners
Twitter unveiled Twitter Media, a new website aimed at enabling the social network's publishing partners to fine-tune their efforts on Twitter. After a 60 percent year-over-year increase in 2017 in...
View ArticleTrust in Social Media Platforms Is Eroding—and Brands Have a Lot to Lose
Amid a year of scandals for social media companies, public trust in social media is dropping--and people around the world are expecting brands to lead the way in making platforms better and safer for...
View ArticleYoung Adult Fiction Author Turns to Giphy for His Book Launch
Launching and promoting a book can be less Lord of the Rings and more Lord of the Flies. The landscape is competitive and cluttered, so authors are increasingly helping to market their own books and...
View ArticleMindshare North America Appoints a Chief Client Officer and Chief Instigation...
Mindshare North America, the WPP-owned global media agency network under GroupM, today announced the creation of two new C-suite positions: the revived chief client officer and chief instigation...
View ArticleAB InBev Puts Beer on the Blockchain With Summer Mobile Campaigns
AB InBev is running its first blockchain-enabeled ad campaigns, testing whether the technology helps make measurement more transparent. The six-figure campaign, which began two weeks ago, promotes five...
View ArticleHow to Optimize the Right Mix of Social Media Metrics and Drive ROI for Your...
Social media can provide marketers with incredible insight on everything from demographics and psychographic data to emotional reactions in real time, essentially serving as a real-time focus group on...
View ArticleIn a Very Catchy Rap Music Video, Diet Dr Pepper Is Telling Customers to...
Thanks to Parks and Recreation, we're living in the Treat Yourself era. And Diet Dr Pepper is capitalizing on it in a new campaign encouraging people to do just that--with a rap that you won't be able...
View ArticleLate-Night Hosts Desus and Mero Are Leaving Viceland for Showtime
Late night's most distinctive duo--and the hosts of Viceland's buzziest show--are switching cable networks. TV and podcast hosts Desus Nice (Daniel Baker) and The Kid Mero (Joel Martinez) will be...
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