Look! Up in the Sky! It’s a Flying Orange Man With Wieners on His Belt!
Remember when Jeff Bezos showed up on 60 Minutes in 2013 and promised that Amazon would soon be whisking packages through the air to your home by drone? Well, five years later, there's still no sign of...
View Article2 of Fox’s Top Creators Say They’re ‘Embarrassed’ to Work for the Same...
In its quest to hold onto its biggest creators, 20th Century Fox Television is not only dealing with uncertainty over whether it's new owner will be Comcast or Disney, but it must also contend with the...
View ArticleVerizon Campaign Helps LGBTQ People Outside Big Cities Feel Included in Pride
While Pride is celebrated in many different ways around the country, LGBTQ+ people outside major U.S. cities often feel disconnected to Pride movements for a variety of reasons. Verizon aims to help...
View ArticleFacebook Is Providing Privacy Help to Small and Midsized Businesses, Developers
Facebook Tuesday announced partnerships aimed at helping small and midsized businesses and developers build privacy into their respective services. For SMBs, the social network is teaming up with...
View ArticleOgilvy Survey Shows Trust in Traditional Media Is Continuing to Erode
Ogilvy unveiled the results of its 2018 Global Media Influence Survey at Cannes Lions yesterday, which shows that trust in traditional media outlets is continuing to decline. The fifth annual survey of...
View ArticleIBM and Mediaocean Are Creating a Blockchain Ecosystem to Track Spending
IBM and Mediaocean are collaborating on a blockchain-enabled advertising network focused on making the programmatic buying process more transparent. This week, the companies are unveiling a pilot...
View ArticleTennessee’s New Anti-Litter Campaign Is Trying to Be the Next Don’t Mess With...
"Don't mess with Texas" is not just a catchy phrase for Texans to boast about the solidarity of their statesmen. In fact, it started as an ad. In particular, an anti-litter campaign that debuted in...
View ArticleFacebook Announced Another Round of Updates for Its Video Creators
Facebook continues to add tools and features for video creators on both the interactivity and monetization fronts. Vice president of product Fidji Simo and director of entertainment partnerships Sibyl...
View ArticleFiverr Freelancers Creating Global Campaign for Cannes Lions Live and On-Site
Nothing says "let's celebrate our industry" more than hiring freelancers to attend the biggest advertising gala on the planet and put together a "live creative studio" to create a global campaign in a...
View ArticleCBS Is Expanding Its Star Trek Franchise With New Shows and Miniseries
When Star Trek: Discovery debuted last fall on CBS All Access, it was the first new Star Trek TV series in 12 years. Now CBS Television Studios is making sure there will be a much shorter wait for the...
View ArticleThis Delightful Animated Spot Shows How Soccer (and Tequila) Brings Even...
The World Cup is back, and Brown-Forman tequila brand el Jimador is counting on mounting global soccer fever over the next few weeks with its latest tournament-themed marketing push. While the brand...
View ArticleInstagram’s Gorgeous, Immersive Es Devlin Experience Is the Most Powerful...
CANNES, France--Instagram's Cannes Lions Festival of Creativity experiences are always a festival highlight. Naturally, a company built on promoting visual storytelling excels at doing just that. But...
View ArticleMajor Wireless Providers Say They’ll Stop Selling Location Info to Some Data...
Top U.S. wireless providers say they plan to stop selling consumers' location data to a group of data brokers, shedding light on how the information is collected and used for various sales and...
View ArticleAlibaba and Kantar Join Forces to Redefine Brand-Building in Chinese Market
Marketers globally are seeing their strategies outpaced by the speed and scope of the Chinese consumer market and media. Alibaba Group and Kantar today announced at Cannes that they have joined forces...
View ArticleANA Takes Vow at Cannes to Erase Gender Stereotypes From Ads
CANNES, France--The Association of National Advertisers' SeeHer movement, which formed in 2016 as an advocate for gender equality in ads, unveiled a new program to ensure storytellers have the means...
View ArticleAutoplay Video Ads Are Coming to Facebook Messenger
Facebook Messenger users, brace yourselves: Autoplay video ads are coming. The social network confirmed that the same autoplay video ads that have been available for Facebook's News Feed and Instagram...
View ArticleLove Has Even Worse Odds Than the Lottery in McCann’s Broadway-Style Meet Cute
Everybody knows winning the lottery is a long shot--but how about falling in love with a random stranger while you're crossing the street in opposite directions? It turns out those odds are even worse,...
View ArticleThe CW Locks In Its Fall Premieres, With Its New Sunday Lineup Debuting Oct. 14
The CW isn't premiering all of its fall shows the same week, as it did last year, but the network is coming pretty close to replicating last year's strategy. The network became the second broadcaster...
View ArticleWorkplace by Facebook Is Looking to Become a Workplace for Good
Nonprofits and educational institutions have some new, powerful tools to aid their efforts, as Facebook announced that the Workplace Premium tier of its Workplace by Facebook Slack alternative is...
View ArticleHavas New York Beats Out 21 Agencies to Pick Up ADP Account
Havas New York has been named "fully integrated Village" agency of record for ADP, the global provider of cloud-based human capital management, or HCM, solutions across HR, payroll, talent, time, tax...
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